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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Public Relations:

October 10, 2014

Rule #1 When Doing Blogger Outreach

Tapping into the blogger network and getting your products mentioned, reviewed, or even used in a recipe can be a powerful way to generate brand awareness and trial amongst a blog’s loyal readership.   However, as you plan your blogger outreach there’s one very important thing you need to make sure before you start sending…

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July 25, 2013

Getting Your Products Into Holiday Gift Guides

I realize that most of you are sweltering in the Summer heat and the last thing on your minds is holiday gift guides but editors of magazines are already furiously pulling together the products that will grace their pages this November; telling everyone what the must-have gifts of the season are.  Interested in having your…

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July 10, 2013

3 Tips To Remember When Pitching Press

While counting on press, be it mentions in magazines, TV appearances, or endorsements from online publications, can be a dicey marketing strategy because there’s no promises you’ll be featured, that doesn’t mean you shouldn’t try to get journalists to notice our products and company.  If you’re going to pitch journalists though you need to keep…

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February 5, 2013

Before You Pitch A Story To Reporters…

Getting press may not turn your company into a million dollar business overnight, but it certainly never hurts to get stories about you written in print publications, online, or television/radio/online video appearances.  Press has a tendency to give some validity to your product/company and shows that no matter how small you are, your still legit. …

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October 24, 2011

Food Network Looking For Food Entrepreneurs

Talk about some great press for your business!  The Food Network is looking for food entrepreneurs who have quit their jobs to put it all on the line with a new small food business.  To qualify you must be opening up a brick-and-mortar establishment before the end of the year.  Not sure if they’re open to…

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July 29, 2011

How To Use Twitter To Help You Get Press

Twitter is a powerful took to help you keep an eye on the media and make connections when appropriate   Several weeks ago I mentioned Help A Reporter Out, a free subscription service that helps connect journalists with those who have stories to tell.   What I neglected to mention is that HARO also has a Twitter account…

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