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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Sales & Customer Experience:

August 28, 2018

Where Do You Stand On Plastic?

Plastic is the new evil foe of the media world. Plastic straws are being banned or given up around the country. Many cities have instituted a plastic bag ban. And the recent National Geographic magazine devoted to plastic’s impact on the economy have many people looking for ways to minimize their use of plastics.

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August 23, 2018

Can You Stop A Big Retailer From Knocking Off Your Idea?

I recently taught a food business class at a college local to where I live and at the end of the class one student asked whether or not there was anything you could do to prevent a retailer from knocking off your idea. She mentioned that it had happened to a friend of hers. A…

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August 2, 2018

Your Most Dangerous Customer

Like it or not, part of being a food producer means that we get to hear all the good and all the bad, and the bad, and the bad, and the other things people disagree with us about your business, and some more bad…yep, all of that is our responsibility.

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July 26, 2018

A No-Nonsense Guide To Food Business Trade Promotions (PODCAST)

If you want to sell wholesale, you need to be thinking about marketing and trade promotions. In this podcast we talk with John G McGarvey, author of the Trade Promotions Field Manuel about how to develop a trade promotions plan, enact that plan, and how to make sure it’s actually making you money.

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June 18, 2018

Gaining Traction On Amazon (PODCAST)

Michael Kanter of Eliot’s Adult Nut Butter takes a totally new spin on nut butters with his innovative and bold flavors. How would this play out with online customers who may not have tasted Eliot’s flavors before? Micheal shares his experiences selling via Amazon.com.

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