Food Product Pricing Guide

Pricing cover.jpg
Pricing cover.jpg

Food Product Pricing Guide


There is, without a doubt, one category of question I get asked about more than any other and that has to do with how to price your food products. The reality is that there are so many factors that go into pricing and it’s probably the most important decision you’ll ever make for your company. This 30-page ebook covers all aspects of the pricing equation including:

  1. how your product costs relate to your product price;

  2. more in-depth information about margin, how to use it, and how to find the right margins for your products;

  3. how to calculate your break-even point so you know at what point in unit sales your business can expect to start making money;

  4. understand the role competitors and their pricing plays in your pricing strategy;

  5. taking a look at your understand about what price the market will bear and whether or not consumers will pay the price you want/need them to;

  6. what to do if you find that your product prices are too high;

  7. real-life questions from food entrepreneurs as they’ve struggled with their pricing and the responses I’ve shared with them.

If you’ve ever struggled with pricing, aren’t sure if you’re current pricing strategy is right, or have a new product on the horizon that you want to make sure hits the market at the right price point, this e-book is for you.

Please note: Upon purchase of this e-book you will be sent a email confirmation with a link to this product. The link expires after 24-hours so you must click on the link and download/save the product to your computer.

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